Helping graduates grow.
CLIENT
Gladington
OUR ROLE
Brand Design, Web Design, Visual Identity, Website Portal
CLIENT
Gladington
OUR ROLE
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Gladington are helping students and graduates fulfil their potential.
Gladington are a Birmingham based start-up who are bridging the gap between talented marketing students and local businesses. They needed creative direction to design a brand identity, logo, website and online platform to connect students and businesses to work on collaborative professional projects.
Building the Brand
We began by working with Gladington to articulate the companies values, mission, and aims. We then used this workshopping to develop a logo around the infinity symbol, combined with the Gladington G and the arrow shaped chevrons. The logo presents a bold and dynamic identity, with the positive associations of the arrows: progress, achievement and ambition, combined with the accessible and universal connotations of the infinity symbol which shapes the overall mark. Together these embody Gladington's core value: enabling progress through inclusivity.
Web Design & Jobs Portal
We designed and built a responsive website for Gladington that immediately presented their two value statements to their two types of audience: students, and businesses. Once the website was designed we built in a back end system that allows businesses and students to sign up to the Gladington portal, posting jobs and CVs respectively.
“It was great working with Steve, we worked on a platform that needed an extra stretch and he was keen to explore the best options for us as we worked collaboratively to finish the project, exchanging valuable insights and knowledge.”
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