Putting the craft in craft beer.
CLIENT
McMullens
OUR ROLE
Brand Design, Illustration, Packaging, Print Design.
TESTIMONIAL
"Steve at BuiltBold was brilliant. After speaking to him on the phone and talking through our options, he understood all of my thoughts and worked on them quickly and efficiently."
The Project
McMullens approached us to re-design their Rivertown Session India Pale Ale: SIPA. After working through several ideas we came up with a visual style that is colourful and inspired by the world beneath a fantastical river.
Pump Badges
We used the new visual style to create two pump badges for McMullen's pubs serving SIPA.
Packaging and Poster
We created some different packaging options for McMullens to accommodate both cans and bottles, as well as a poster.
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The Result
"Steve at BuiltBold was brilliant. After speaking to him on the phone and talking through our options, he understood all of my thoughts and worked on them quickly and efficiently. The first draft he sent was very broad and offered lots of different takes on the pitch – many of which had not even crossed my mind originally. These were sent over within a matter of days of the first brief. Once the direction was decided, the process was very swift – offering an array of alternative designs with small changes. This helped hone in on the final design which I’m very pleased with. The whole process from start to finish was 7 days, very efficient considering the amount that was decided in such a short time. Would definitely recommend."
Another one:
SEE OUR WORK