Unlocking performance potential.
CLIENT
my110
OUR ROLE
Brand Creation, Web-design, UX consulting, App prototyping
CLIENT
my110
OUR ROLE
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My110 are changing the way we think about inflammation.
My110 are on a mission to help every athlete perform safely at their peak performance. Using a world first baseline inflammation tracking system their algorithm and virtual assistant gives actionable advice to coaches and individuals. From nutrition suggestions to training advice backed by data.
Building the brand.
My110 needed a brand to launch their closed beta into the high end sports-science market. The brand needed to showcase their industry leading approach to recovery management whilst appealing to athletes, teams and coaches. We worked with them from the earliest stage to develop their core values, offering, and brand purpose. From there, we came up with a variety of names before settling on "my110". The name encapsulates their mission to help every athlete perform at their best.
Website Design
In order to appeal to the right customer demographic we designed, built and launched a website with a high end sports aesthetic. The primary aim of the site is to attract beta testers for their app and technology so we built a beta sign up form into the website that utilises typeform to provide a friendly, painless sign up experience for beta testers. This key action point informed the overall design of the site with each page channeling the user towards the sign up form action.
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